Our Approach

Arca is a full-service investment management firm offering institutional-caliber digital assets products. They wanted to be the thought leaders in Web 3.0 and the emerging digital asset market. We were tasked to create a series that predicted future trends for the new year. This series included videos, one-sheets, and a cohesive branded look. The financial market is notorious for having out dated videos. Stylistically, most videos look and feel as if they are not a priority. Our goal was to treat these videos as we would a high end commercial. We aimed to capture the attention of a younger investor.

Final Campaign https://www.ar.ca/outlook/2022