Souvenir
Visualizing the Imperceptible
A Docu-Series
Souvenir unearths the subconscious power of our sense of smell. Each episode delves into a basic human emotion and simply asks:
What does (emotion) smell like?
We explore the science, psychology, art, history and industry behind how scent associations are created. What makes the smell of rain on warm asphalt so pleasing? What makes rose feminine and musk masculine? What makes you smell rich or poor? Most importantly, who is behind it all?
Souvenir is a documentary series exploring the science, history, psychology and industry of how scent associations are created. Stylistically. we are in a unique position to be able to visualize the imperceptible- smell. There is no language for smell, we borrow words from taste and touch. Scents are invisible, we can only describe them by likening them to another sense- it’s fresh, green, like chocolate, etc. Our docu-series will be a multi-sensory experience where each shot draws upon one of our other. senses. It will be bound by a meticulously crafted soundtrack where fragrance notes transpose themselves into musical direction.
We are are passionate about smell and want to elevate it to the forefront of everyday conversation. We are guiding non-fragrance enthusiasts through the same journey of discovery that made us fall in love with scents.
The Souvenir team will be at the World Perfumery Congress in Geneva 2024.