The Challenge

Slow down and spend 30 days in Healdsburg, California. Take the time to connect with the environment and engage in the community. Each piece of content should fit into one of 5 themes: The Art of Connection (The philosophy of living- not rushing), Boldly Living (focus on citizens of Healdsburg), A Gastronomic Journey (the culture behind gastronomy), Pastoral love story (history and environment), and Taking the fun way around (taking non automotive forms of transportation).

Our Approach

We took a “sense” first approach to each and every experience. We asked ourselves, how would you navigate the city with just your nose? What happens when you trust your gut and follow the sights, sounds and smells until you stumbled upon a new adventure? We reimagined traditional travel photos and created multi-sensorial assets that exuded palpable emotions. Our goal was for each asset to visually stun and hint at something more- a story, nostalgia, wonder, reflection, serenity, pride, etc.